The Leica M10-P "ASC 100 Edition" is an homage to cinematographers. Celebrating the 100th anniversary of the American Society of Cinematographers, the camera set is designed with director's eye in mind. The all-black camera design with gold anodized Summicron-M 35mm f/2 ASPH lens hearkens back to the look of Oskar Barnack's prototype camera, the Ur-Leica, which he initially used to test film emulsions for use in his cinema camera. Likewise, the M10-P "ASC 100 Edition" comes pre-loaded with two Cine Look features – "ASC Cine Classic" mode for a classic, analog 35mm motion-picture film look, and "ASC Contemporary" for current digital styles – both co-developed with Leica and ASC.
Pairing perfectly with the Cine Looks, the special edition set also comes with a Leica Visoflex EVF and Leica M-PL-Mount adapter to accommodate any PL-Mount cine lens and utilize the still picture camera as a director's viewfinder, to frame shots through the very same lenses that will be used for filming. Aesthetics-wise, the camera body is finished in black chrome with blacked out setting dials, a black-on-black ASC logo on the top plate and wrapped in the unique diamond pattern embossed leatherette akin to the Leica SL and Leica Q. The gold lens cap is adorned with the classic ASC seal. The Leica M10-P "ASC 100 Edition" will be limited to 300 sets worldwide.